Liquid crystal display television (LCD TV) is a television using LCD technology for its visual output. This technology is generally TFT. It is contrasted to alternate visual output technologies, such as cathode ray or plasma.

Pros:

1. LCD displays are very thin. They can be mounted in places traditional CRT televisions and monitors cannot.
2. Color reproduction is excellent.
3. Contrast is good, although not great.
4. Pixel structure is very small, which creates a very smooth image.
5. Durable technology.
6. No burn-in issues.

Cons:

1. Very expensive technology per square inch of viewing area.
2. Black levels and details in dark scenes are not as strong as those in competing technologies.
3. Dead pixels can be an issue, although quality has improved as the technology has matured.
4. Sizes above 40" are cost prohibitive.

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